The Ever Glades



The recent book which i read was the book ‘LEADING CHANGE’, which is written by John P. Kotter. As the topic specifies that book talks about the changing concept of market and companies that fail to follow the change get a big loss in that time. The book has a eight step process which helps a person to understand the clear concept and implement it.

As in future i will be doing a real estate business, in this business the market also keeps changing, so the book clearly defines and have tips and examples for managing and leading in that change, the author clearly defines the step to take a Company. There are also many other books which i read.



Social media is a way to interact with people through different ways. As today, Facebook and twitter are two popular websites which are popular all over the world. There are also different types of social media through a person can communicate such as forums, weblogs, social networks and podcast.


The Social Media can be used both on laptop and mobiles as there are different applications which can be downloaded to use these sites.


As in the business prospect of view a person can advertise his product or service on these sites and it can be helpful to him as there are millions of people who are connected on these sites.


For a company, they can know the choice of consumer by doing a survey.

Technological Changes

Due to Globalization there has been a various technological changes in world. The important change which came due to introduction technology is internet.  As the technology is helping developing countries to grow fast and in the early days there was not much use of internet but now there has been a shift, which has resulted to connect people around the world.

The changes have also helped science to make advance. New innovations are done every day.

Today technology has made everything possible.

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Small Scale Business

To start a small business there are many advantages, as the person is his own boss. As the important part of small business is choosing a business which can lead to success. A business by which we can make huge profit and give the customer a quality product.

As for starting a business first is to make a plan or a analysis to which the business will relate, when the business be opened.

The second step is to see the financial planning of business,, how much we going to expend and how much will be the expenses of business.

Moreover, the important step in setting up a business is its marketing strategies as today in all business marketing is important for all products. It’s also helps in establishing a business name in marketing. Marketing can be done in different ways through social media websites and other tools.

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RSS BBC Business

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